Going 75 Miles an Hour

/ Feb 15, 2018

Bart Cobert explains the risk to a company when drug safety and PV are not done correctly.

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Don’t Make Your Customers Come to You: 5 Reasons to Embrace Mobile Channels

/ Feb 07, 2018

As mobile becomes more prevalent consumers will increasingly demand access to customer service through mobile channels. Embrace it.

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Social Media Roundup: A Bomb Cyclone of Updates

/ Jan 30, 2018

The major social media platforms have been churning out a cyclone of updates. Here are some of the most relevant changes for brands engaging in social customer care.

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Expanded Access Trials, IITs and Safety Risks

/ Jan 25, 2018

Bart Cobert examines expanded access/compassionate use trials and investigator initiated trials in light of the FDA’s revised guidance, issued in October 2017.

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What’s All the Buzz About?

/ Jan 11, 2018

Our appetite for a "jolt" is part of our history. We used our social media monitoring tools to learn more about the current energy drink market.

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EMA Move

EMA Move – The Details

/ Dec 19, 2017

It’s decided: the EMA is moving to Amsterdam, The Netherlands by March 30, 2019. Less than two years away. Bart Cobert highlights the PV/Drug Safety concerns of the EMA move.

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Opti-Channel Engagement

Beyond the Buzzword: Opti-Channel Engagement

/ Dec 11, 2017

Oh great, you’re thinking, I’m finally getting used to saying omni-channel! "Opti-channel” is much more than a new buzzword—it’s the next big CX differentiator.

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Improving Veeva CRM Support Resolution Rate

Best Practice: Improving Veeva CRM Support Resolution Rate

/ Nov 20, 2017

How improving your Veeva CRM support resolution rate can lead to increased sales force effectiveness.

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FDA Adverse Events Reporting System (FAERS)

/ Nov 16, 2017

FDA operates one of the largest and most complete databases of adverse events on drugs marketed in the US. FAERS data is now easily searchable online.

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What You Need to Know About Measuring Customer Engagement

/ Nov 09, 2017

Measuring customer engagement should not be limited to "traditional" marketing metrics. Measurement should include customer service metrics such as accessibility, quality, and voice of the customer (VOC).

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