When is a Signal Not a Signal?

When is a Signal Not a Signal?

/ Jul 18, 2018

Bart Cobert highlights the intricacies of signal detection. Including those instances in which a signal may not be a signal.

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Channel Surfing: How Do Consumers Engage with Your Brand?

/ Jul 12, 2018

We polled 300 real-world consumers to learn how they prefer to research and engage with brands. This is what we learned.

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DMCs and SACs

/ Jun 07, 2018

Bart Cobert examines the importance of, and differences between Data Monitoring Committees (DMCs) & Safety Assessment Committees (SACs).

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What Difference Does 5 Years Make?: Millennial Channel Preference

/ May 31, 2018

How have Millennial channel preferences for contacting consumer affairs changed over the past 5 years?

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Video Email: Your Secret Weapon in Improving cSat

/ May 23, 2018

The advantages of utilizing video email response to overcome low customer satisfaction.

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Data Security, Protection and the US-EU Privacy Shield: Part 2

Data Security, Protection and the US-EU Privacy Shield: Part 2

/ May 07, 2018

Bart Cobert reviews the key requirements for the US-EU Privacy Shield, including implications for US Firms, Pharma Companies, and Drug Safety & Pharmacovigilance

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How the Best Brands Improve Customer Service

How the Best Brands Improve Customer Service: 5 Expert Tips

/ May 02, 2018

A critical element in any CX strategy is improving customer service. Here are 5 tips from some of the world's biggest brands.

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Medical Monitoring 101

Medical Monitoring 101: Providing Medical Expertise for Clinical Trials

/ Apr 26, 2018

Exploring the role of the Medical Monitor in the clinical research process.

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Focus on the Patient

Patient Engagement Keys to Success: Focus on the Patient

/ Apr 23, 2018

When developing a patient engagement program, focus on the patient.

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Data Security and Privacy Part 1

Data Security, Protection and the US-EU Privacy Shield: Part 1

/ Mar 29, 2018

Bart Cobert reviews the HIPAA and current EU data privacy system and their impacts on drug safety and PV.

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