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Guide to Causality Assessment
What information should be examined in the study and work up of ADRs to determine whether the reaction is likely due to the drug or not.
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Artificial Intelligence in Healthcare – Potential Use Cases
The greatest change AI will bring about in healthcare is the enabling of clinicians to make sense of the mind-boggling amount of patient data being generated every day.
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UK and EMA Inspections Update 2019
Bart Cobert reviews the changes and updates happening with UK and EMA inspections.
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Voice Interactions – A Channel to Better Health Outcomes
Voice Assistants may just be the key to solving the challenge of patient non-compliance.
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Patient Centricity in Clinical Trials
Patient engagement technology is critical to the needs of the pharmaceutical industry, and thus, patient centric clinical trials are the way forward.
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Safety Reporting: Why We Do What We Do
We participate in safety reporting not only because it is required by law, but because we are HCPs whose first duty is always to protect the patient.
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What Does 2019 Have in Store for Social Media and CX?
It’s time to prepare for the growth of digital and social in customer care in 2019.
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Brexit Update (again)
An update on the status of Brexit and the EMA move to Amsterdam.
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Role of Virtual Assistants in Patient Support
The life sciences industry is striving to develop patient engagement through the use of AI-driven virtual assistant services.
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Why Coupons Are Still a Powerful Strategy for Brands
When it comes to driving consumer behavior, coupons continue to be a powerful force.
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