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When is a Signal Not a Signal?
Bart Cobert highlights the intricacies of signal detection. Including those instances in which a signal may not be a signal.
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Channel Surfing: How Do Consumers Engage with Your Brand?
We polled 300 real-world consumers to learn how they prefer to research and engage with brands. This is what we learned.
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DMCs and SACs
Bart Cobert examines the importance of, and differences between Data Monitoring Committees (DMCs) & Safety Assessment Committees (SACs).
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What Difference Does 5 Years Make?: Millennial Channel Preference
How have Millennial channel preferences for contacting consumer affairs changed over the past 5 years?
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Video Email: Your Secret Weapon in Improving cSat
The advantages of utilizing video email response to overcome low customer satisfaction.
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Data Security, Protection and the US-EU Privacy Shield: Part 2
Bart Cobert reviews the key requirements for the US-EU Privacy Shield, including implications for US Firms, Pharma Companies, and Drug Safety & Pharmacovigilance
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How the Best Brands Improve Customer Service: 5 Expert Tips
A critical element in any CX strategy is improving customer service. Here are 5 tips from some of the world's biggest brands.
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Medical Monitoring 101: Providing Medical Expertise for Clinical Trials
Exploring the role of the Medical Monitor in the clinical research process.
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Patient Engagement Keys to Success: Focus on the Patient
When developing a patient engagement program, focus on the patient.
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Data Security, Protection and the US-EU Privacy Shield: Part 1
Bart Cobert reviews the HIPAA and current EU data privacy system and their impacts on drug safety and PV.
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