Why Coupons Are Still a Powerful Strategy for Brands

/ Jan 17, 2019

When it comes to driving consumer behavior, coupons continue to be a driving force.

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Healthcare Transition

/ Jan 07, 2019

Transitioning from Illness Management to Wellness Management: How can Healthcare Make Itself an Active Partner in Consumers’ Lifestyle Transformation?

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Confusions in Drug Safety & Pharmacovigilance

/ Dec 27, 2018

Bart Cobert addresses confusing areas in Drug Safety and Pharmacovigilance including Brexit, basic terminology, date formatting and others.

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Proactive Patient Engagement for Driving Value-Based Care

/ Dec 12, 2018

Healthcare organizations have a financial incentive to deliver value-based care throughout the entire patient journey. Proactive patient engagement, as part of an advanced omni-channel solution, supports this value-based delivery model[…]

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Solving the Digital Transformation Puzzle

/ Dec 03, 2018

Digital transformation offers companies significant opportunities.Most companies have a digital strategy but very few can translate this into action.

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Language and Translations in PV

/ Nov 27, 2018

Pharmacovigilance expert Bart Cobert examines the issues associated with language translation in PV and drug safety.

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Healthcare on the patient-centricity highway!

/ Nov 19, 2018

Digital healthcare has only now begun to genuinely transform patient experience. These 6 major trends will drive the patient experience in 2018.

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Why a World Record-Setting Mentality is Critical in Customer Experience

/ Nov 15, 2018

Time-related metrics and broad customer engagement analytics monitor customer satisfaction and alert when to engage contact center managers with customers.

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Proactively Use VoC Insights to Blow Your Customers’ Minds

/ Oct 17, 2018

Capture customer expectations, preferences, and aversions. Use these VoC insights to drive customer-focused change and service enhancements. Learn more.

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EMA and Brexit Yet Again: Part 3

/ Oct 02, 2018

Bart Cobert highlights the ongoing saga with EMA and Brexit. In this post, he elaborates on the lack of a current Brexit deal between the EU and the UK.

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