What You Need to Know About Measuring Customer Engagement
Measuring customer engagement should not be limited to “traditional” marketing metrics. Measurement should include customer service metrics such as accessibility, quality, and voice of the customer (VOC).
When marketers think about measuring customer engagement, they often think about email open rates, social media interactions, site traffic, and purchases. While all of these are indicators of how engaged your customer base is with your brand, marketers often overlook service metrics, failing to recognize their impact. So, with this in mind, how do you measure engagement?
To learn more about the importance of measuring customer engagement, as well as the service metrics that affect engagement, check out the original blog post from Astute Solutions.
Tags: analytics, customer engagement, drug safety, ROI