Social Media Roundup: A Bomb Cyclone of Updates
As many of us were bundling up to face dropping temperatures, snow storms, and bomb cyclones, the major social media platforms were churning out a cyclone of updates. Here are some of the most relevant changes for brands engaging in social customer care:
Twitter Officially Launches New Threads Feature
According to Tech Crunch, Twitter has announced the launch of a new feature that will allow people to more easily post “tweetstorms” (series of connected tweets), which have become a popular workaround for getting past Twitter’s character count limitation in order to share longer thoughts.
The threads feature itself is easy enough to use. There’s now a new plus button in the composer screen where you can type out your series of tweets. Each line represents one tweet, with the now-standard 280 character limit. You can also add media –GIFs, images, videos, and more – to any individual tweet in the thread. When you’re finished with one tweet, you just tap in the space below to continue your thread.
This new feature may encourage more consumers to them via multi-tweet threads on Twitter, and social media brand ambassadors must be prepared to review the entire thread in order to gain full context. The feature also enables these agents to respond to consumers utilizing multi-tweet threads, if necessary.
Instagram Now Lets You Follow Individual #Hashtags
Instagram is evolving with a new way to follow hashtags. According to The Verge, “up until now, there were only 2 ways to interact with a hashtag. You could click through a hashtag on a post, or you could search for a specific tag in the Explore section of the app… You can now ‘follow’ a hashtag the same way you would follow an account.” Instagram uses an algorithm based on factors such as recency and quality to determine which posts within that hashtag are displayed in users’ main feeds.
For brands, this change represents an opportunity to reach more users. By using relevant hashtags on quality content, brands can extend their reach and engagement beyond their existing follower base.
Facebook is Reducing How Many Page Posts Will Show in Newsfeeds
Facebook announced that it will prioritize posts that spark conversations and “meaningful interactions” between people by predicting which posts users might want to interact with their friends about, and displaying them higher in the news feed.
Because news feed space is limited, showing more posts from friends and updates that spark conversation means Facebook will show less public content, including posts from publishers and brands. As such, public pages may see their reach, video watch time and referral traffic decrease. The impact will vary from page to page, driven by factors including the type of content they produce and how people interact with it. Pages with low post engagement could see the biggest decreases in distribution.
To avoid such a decrease, brands should focus on content that facilitates engagement, especially back-and-forth community discussion in the comments.
Your Partner in Social Customer Care
Having trouble keeping up with the never-ending changes within social media and how they can affect your brands’ digital strategy? C3i Solutions can help. We’ve spent the last 8 years helping our clients take advantage of social media to build stronger consumer relationships and protect their brands. Contact us today.
Tags: #custserv, consumer care, contact center, Customer Service, engagement, social customer care, Social Media