We surveyed pharma professionals to better understand the current patient engagement landscape, including shared challenges, and how they are influencing strategies and the use of people, processes and technology to address them.
The resulting Patient Engagement Benchmarking Report is now available for download. Included in the report are insights into the following:
- Top challenges: Budget; Regulations; Technology
- Most utilized tactics for engaging patients and the perceived level of effectiveness of those tactics
- Program design considerations, such as patient demographics and product attributes
- Technological considerations, including data sources and AE reporting
- Staffing and interaction techniques, including the use of nurse coaches