It is estimated that there are 2.5 billion social media users worldwide, offering brands an unmatched opportunity to directly engage with consumers and patients. However, the detection of adverse events (AEs) and product quality complaints (PQCs) continue to pose both an interest and a challenge for brand leaders.
Our social media strategists address the challenges of brand managers in pharma and CPG companies and provide practical tips for:
• Addressing the Challenge of AEs and PQCs
• Identifying and Handling AEs and PQCs
• Major Planning and Implementation Considerations
• Leveraging Social Technologies